Non-Tariff Barriers

Non-Tariff Measure

NTM classification

A31: Labelling requirements 

Date when the measure came into force

17 June 2005 

Publication where the measure is specified

Laws of Botswana Chapter 65:05 Food Control 

Regulation where the measure is specified

Marketing of Foods for Infants and Young Children Regulations 

Country/Region applying the measure

Botswana 

The rationale of the measure

No specific objective stated 

Coded list of objectives

X: For purposes n.e.s. 

Description of the measure

11.(1) No person shall sell infant formula or follow-up formula unless the container or label affixed thereto, contains the following information in written and simple English and Setswana-
a. in bold anc nsipicuous characters in a prominent position and in not less than 50% of the size of the largest words on the container or label and not less than 2mm in height- "IMPORTANT NOTICE: A MOTHER'S BREAST MILK IS BEST FOR HER BABY. CONSULT YOUR HEALTH WORKER BEFORE YOU DECIDE TO USE THIS PRODUCT"; and
b. stating the dangers of using leftover formula.
(2) The label on any container of infant formula or follow-up formula shall not include words such as "maternalised", "humanised" or terms similar thereto nor any comparison to breast milk.
12.(1) The label on any infant formula or follow-up formula shall contain the following words in bold and conspicuous characters in a prominent position and in not less than 50% of the size of the largest words on the label not less than 1.5mm in height-
"WARNING: FOLLOW THE INSTRUCTIONS FOR PREPARATION CAREFULLY OR YOUR BABY MAY BECOME ILL. DON NOT USE MORE OR LESS THAN THE QUANTITIES INDICATED. CUP FEEDING IS SAFER THAN FEEDING FROM BOTTLE."
3. The label shall have graphic representations illustrating the method of preparation of the product and methods of feeding using feeding cups and feeding bottles. 

Reference of the measure

Articles 11 and 12 

Measure also domestic

Yes 

Products affected by the measure.

Description

Infant formula and follow-up formulas 

Countries/Regions affected by the measure.

Description

Entire world